5 Myths About Hong Kong Video Production Services

Video production is one of the most cost-effective and reliable methods of engaging an audience, many businesses avoid video marketing due to the amount of perceived effort and cost. Indeed, video production is very flexible for an organization’s needs provides a solid ROI, and can be used to augment practically any company’s marketing and brand awareness media. Here are a few of the most common video production myths, in addition to what you need to know regarding the truth about video production Hong Kong.



1. Video Production is Costly

While producing video may be more costly than many other types of Media. It needs to be compared based on revenue returned rather than initial costs. Video marketing can be used for many years and is ultimately equal to many other marketing spends. In terms of marketing, it’s essential to acknowledge ROI rather than raw costs. Though a video may cost $6,000 to produce, it may bring $12,000 into a business. As well as, paid online advertising may cost only $400 but may only bring in $400 in revenue. In this situation, it only makes awareness to invest as much as possible into video production. Video remains one of the types of marketing media with the maximum levels of engagement and conversion, as it can connect directly with viewers.

2. It Takes a Long Time

A video takes a long time to produce as it has to. A complex video, such as an essential commercial, may take a few weeks to plan and shoot. A short explainer video or product video may be able to be ended within a day. Hiring actors, writing scripts, and getting permits for on-location shoots are tasks that will often take a long time.

3. Video Production Requires Expertise

It isn’t hard to develop the essential skills required for video production, as long as you aren’t trying to do anything too determined. There are online skills training alternatives; through Udemy, LinkedIn, and other business-related platforms. For post-production work, many open-source suites are used for basic video editing. Of course, getting a professional, polished video may need some help.

4. Video Production Provides a Short Boost

It’s a misconception that videos are only “live” for a short period. Some videos, such as news updates, may only be proficient for a few days. Other videos can become the foundation of your content. A good brand identity video can last for years.

5. Video Production needs the Purchase of Equipment

Many people feel introverted to video production because they think they need to purchase equipment. It can cost thousands of dollars to buy the video and audio recording equipment required for a professional video. Yet, it costs only a fraction of this to rent the gear. Renting gear makes sense: you can rent far more advanced equipment than you could afford to purchase. There’s also always the option of hiring a professional video production company, as they will already have an inventory type of equipment, and you won’t need to concern yourself with the purchasing or handling of costly assets.

For more information about Hong Kong Video Production Company, visit our website.


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